Did you watch The Secret Life of Pets, that centres on lonely pets all over a big city? In reality, it's actually a common case in Indonesia, except there are fewer chances for pets to hang out with their furry friends all around their premises.
Sure, there are pet communities around the city, but these communities are scattered and tend to get impersonal. Peto provides a platform for pet owners that want more one-on-one dates for their furry friends.
Peto was born out of the difficulty to find pet medication and companionship in Indonesia, so much so that its founder and CEO, Ditya Nandiwardhana, suffered the loss of his cat while he was studying abroad in Melbourne.
Peto currently has more than 2800 users with around 700 daily users, Ditya said.
The startup consisting of eight members is currently in its "puppy steps," talking to investors and looking for seed funding. According to Arkka Sandhya Suryatin, Peto's CFO, they're looking for investors who are also pet lovers so they can understand the startup better before investing.
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