KUALA LUMPUR - A group of ASEAN celebrities, tour agents and journalists has embarked on a week-long exploration of Malaysia's tourism attractions in the run-up to Visit Malaysia Year 2014.
A total of 107 participants will enjoy city tours, experience rail tourism and witness cultural shows and join in traditional activities.
The activities are all part of the ASEAN Explore Quest Malaysia 2013, which is happening until this Sunday.
At an evening press conference for the event yesterday, Tourism Malaysia director-general Datuk Mirza Mohammad Taiyab said that of the 28 million tourists expected next year, 20.6 million (74 per cent) are anticipated to be from ASEAN countries.
"Through this event, we hope to showcase the best of Malaysia to the participants so that they can promote tourism here with more confidence.
"Participants will be taken from Kuala Lumpur to Perak by train, where they will visit Kellie's Castle.
"Later on, they will experience a homestay in Bukit Gantang before going by bus to Langkawi," he said.
Among the ASEAN celebrities participating in the programme are Vietnamese singer and supermodel Phan Le Ai Phuong, Filipino television host and choreographer Sheenalyn Vera Cruz and Myanmar actress Chaw Chaw Yu Mon Kyaw Tint.
According to Mirza, Perak was chosen as a destination because participants could experience the fruit season in Bukit Gantang.
In the case of Langkawi, it has been featured prominently as a tourism attraction.
The Star as well as the Star Radio Group are the official media partners of the event.
Meanwhile, Malaysia Airlines is the official airline and AirAsia is the official low-cost carrier for the event.