Misspelling in shoes for Taylor Swift tour

Misspelling in shoes for Taylor Swift tour

Looks like Taylor Swift may indeed be a little Red in the face during her upcoming Asian tour.

One of the designs for the limited-edition Keds sneakers being released for the Asian leg of her Red Tour has a glaring misspelling of the city Kuala Lumpur.

It's "Kuala Lampur" instead that is repeated all over the design, next to other city names including Singapore, Manila, Tokyo and Shanghai.

The 24-year-old US country-pop star will be bringing her Red Tour to Asia in June, with sold-out stops in Kuala Lumpur on June 11 and Singapore on June 12.


Malaysian fan Hazmi spotted the mistake on Sunday after a picture of the sneakers was posted online by a US Taylor Swift fan group.

Tweeting as @cornettoREDts, he posted: "OMG THATS A TYPO OR WHAT KUALA LAMPUR OH MY GODDDDD".(sic)

Other fans chimed in, with one saying "this is so sad ..." while another tweeted "#brbdying" ('be right back, dying').

Mr Hazmi, a college student from Kuala Lumpur, told The New Paper via e-mail that he was shocked and a little embarrassed at first, but is now "okay as they only misspelled one (letter)".

"Most of the fans don't think this is a big deal. If (someone) can fix it, it would be much better, if not, it's okay for me," he said.

By press time, the local Keds distributor had not responded to queries if the matter had been brought up to Keds in the US, where it is based, or whether the typo would be rectified.

There has been no indication that Swift or her management are aware of the mistake.

US sneaker brand Keds, a co-sponsor of the tour, signed on Swift as its brand ambassador last year, after releasing special RED sneakers to celebrate the release of her fourth album of the same name in October 2012.

Swift released her first line of shoes with Keds early last year and also wears them on stage.

Another Red Tour limited-edition design is all red with the word Red printed in a deeper tone on the outside of each shoe. The Red Tour sneakers retail at $79 here.

It is not known how many pairs were produced.

As part of her tour here, ice cream brand Cornetto, the tour's main sponsor, has also launched a limited-edition Blackforest Red ice cream, along with opportunities to win premium concert tickets, signed guitars and even a chance to perform in front of Swift's fans at her concert here, as part of its Ride to Fame contest.

But whether the typo on the shoes is fixed or not may not matter to fans.

Asked if he would still buy the sneakers, Mr Hazmi, a fan of Swift's since 2009, said: "Yes sure, why not?"

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