Safra said the new partnership "offers a wider suite of movie privileges with new deals on opening titles, sneaks and 3D movies". For example, members can purchase a pair of movie tickets at half price on weekends. This offer, which is limited to the first 1,000 pair of tickets per day, was not offered under the previous tie-up with Golden Village.
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Here is the full statement from SAFRA:
From 16 October 2013, SAFRA members will enjoy exclusive movie deals at all seven Shaw cinemas island-wide as a gesture by the cinema chain to recognise the contributions of NSmen. They will enjoy special discounts on movie tickets throughout the week. They can also purchase a pair of movie tickets at only half the price during weekends and discounted popcorn combo.
NSmen who frequent the movies can now save even more by joining MovieMax, SAFRA's micro club for movie lovers. MovieMax members will be entitled to even higher discounts on movie tickets all week round, including special rates on 3D movies for the very first time, at four Shaw cinemas - Shaw Theatres Balestier, Shaw Theatres Bugis, Shaw Theatres JCube and Shaw Theatres Lot One.
Mr Chan Chun Sing, Second Minister for Defence and President of SAFRA, officiated the launch of the three-year partnership at Shaw Theatres Lido this evening. He was joined by Mr Mark Shaw, Executive Vice President of Shaw Organisation.
Mr Chan shared that the backbone of Singapore's security continues to be a strong and capable Singapore Armed Forces which depends very much on our NSmen. He said, "As a society, we want to do as much as we can for our NSmen as they shoulder the sacred task of keeping us safe and secure." He added: "There is one part that we can do much more and that is to bring in the community to better support our NSmen. On that note, I am very happy to see what Shaw Organisation has done today in its own way to better support and recognise NSmen."
More than 300 SAFRA members and corporate partners were also treated to the screening of the upcoming movie, 'Closed Circuit', to celebrate the occasion. This comes after the cessation of SAFRA's movie partnership with Golden Village (GV) on 30 September 2013.
The new partnership with Shaw Theatres offers a wider suite of movie privileges with new deals on opening titles, sneaks and 3D movies, except for selected movie titles within the first week of screening, as well as special one-for-one weekend deals. These new privileges were previously not available to SAFRA and MovieMax members. Though they enjoyed discounted movie vouchers, complimentary passes and occasional movie treats previously, this is the first time that these enhanced privileges are offered to SAFRA and MovieMax members on an ongoing basis.
More than 500,000 SAFRA members are expected to benefit from the new partnership. Movie privileges have been very popular among SAFRA members with more than 600,000 discounted movie tickets purchased annually in previous years.
SAFRA and MovieMax members can purchase movie tickets at all seven Shaw cinema box offices island-wide beginning 16 October 2013. They can also book movie tickets online at www.safra.sg by mid-November.
Mr Mark Shaw, Executive Vice President of Operations, Shaw Organisation, said: "Shaw Theatres has been a partner of SAFRA for 10 years and it is gratifying to be part of a programme to show our appreciation for NSmen and their families. SAFRA members can look forward to our unique brand of movie going experiences at Shaw Theatres as we continue to grow, with more theatres in 2014 and 2015 at Seletar Mall and Punggol Waterpoint, and technologies like our mobile app, cinime, High Frame Rate projectors and improved digital sound systems, all of which will give our audiences a richer cinema experience."