Psy is king of YouTube, and don't you forget it.
The Korean rapper unveiled his gleaming Diamond Play Button in a video posted Sunday. YouTube hands these out to celebrate popular YouTubers, and diamond marks the 10 million subscriber milestone.
Psy's trophy comes as his latest two singles, "I Luv It" and "New Face" cross 30 million views each.
He also still holds the title for the most viewed YouTube video in its history, for his breakout hit, "Gangnam Style."
Psy isn't the first channel to reach 10 million - Jenna Marbles, Ryan Higa and the Fine Brothers have done so before him - but he definitely carries that trophy with his signature swagger.
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