Finally, there's an all-new radio station tailored for men in Singapore.
ONE FM, on the 91.3FM frequency, is Singapore's only station targeting males over 30, said a media statement from Singapore Press Holdings. The station offers men the music they love, together with up-to-date sports and men's lifestyle news from leading sources.
The name ONE FM was chosen by the target audience. It hopes to live up to its tagline "REAL MUSIC" with bands like Bon Jovi, Guns N' Roses, Queen, Lenny Kravitz, Red Hot Chili Peppers, U2, Nirvana, Aerosmith, Led Zeppelin, AC/DC and more.
Mr Sim Hong Huat, General Manager of SPH Radio, said: "After reviewing the radio landscape in Singapore, we found a gap in the market and jumped at the opportunity to create a station unlike others here. With the success of Kiss92, the only female-targeted radio station in Singapore, we decided to embark on this bold move to serve the male demographics."
Listeners now have more choices based on their music preference, and the station's partners will also benefit by having the ability to be more specific in targeting their potential customers, Mr Sim added.
The morning shows will be helmed by part-time Pete who will host ONE FM's #2 Breakfast show from 6am to 10am.
Then, in a first for Singapore radio, a "9-5 No Repeat Workday" will see no song repeats from 9am to 5pm weekdays to keep the guys happy while they're hard at work. Desiree Lai has crosseed over from sister station Kiss92 to take charge from 10am to 1pm, along with Melody Chen from 1pm to 4pm.
The evening drive-time show, The Escape Plan with Shan and Cheryl, from 4pm to 8pm, will see Shan Wee and Cheryl Miles pairing up. Wrapping up will be Joshua Simon and Jill Lim in The ONE FM Reality Check from 8pm to 12midnight.
Mr Jamie Meldrum, ONE FM and Kiss92's Senior Programme Director, said: "This is a monumental occasion for the local radio scene. The whole ONE FM team is all charged up to deliver a great station for the guys, and this is just the beginning! There's more awesomeness on the way, so guys, welcome to the station we're building for you, make ONE FM #1 on your presets now!"