Swarovski named South Korean actress Park Shin-hye as the jewelry brand's new global model, according to Yonhap News Agency Thursday.
According to Salt Entertainment, Park has been modeling for Swarovski Korea since 2016 and was picked as the global representative recently.
Swarovski has been aggressively marketing its jewelry brand with world famous supermodels such as Miranda Kerr and Karlie Kloss.
For Swarovski's global model launching event, Park Shin-hye was photographed wearing a red dress, holding Swarovski products in gift boxes.
She proposed Swarovski as the perfect end-of-the-year gift to the crowd.