Why Korean hotties Exo will win MTV best worldwide act

This weekend, brace yourselves for another storm of not-so-nice tweets.

We predict that Exo will take home the Best Worldwide Act trophy at the MTV Europe Music Awards (EMAs), to be held in Amsterdam on Sunday.

In the fan-voted category, the 12-member K-pop boy band is up against popular acts from all corners of the world including, notably, One Direction and Justin Bieber, who have some of the most "assertive" supporters in the world of fandom.

(Directioners spewed hateful, shocking tweets over a July GQ magazine interview that dared call Harry Styles a playboy.)

So when Exo take home the trophy, the boys may be at the receiving end of some harsh remarks.

Just look at what happened with Kpop group Girls' Generation earlier this week when they won Video Of The Year at the inaugural YouTube Music Awards, beating the likes of Lady Gaga, Miley Cyrus, Bieber and One Direction.

Twitter users even asked what business they had being in the US when they can't speak English (hello, some of them were born and raised there!).

No matter.

Here is why we think Exo will take home the title.


They have 12 members, but it's not because they're trying to one-up their labelmates Girls' Generation and Super Junior (who have nine and 12 respectively).

It's a calculated move on the part of SM Entertainment, the company which also manages TVXQ and SHINee.

The boy band is made up of Exo-K (for Korean) and Exo-M (for Mandarin), which allows them to effectively promote within the biggest, most active markets in Asia and beyond.

Exo-K is made up of Suho, Baekhyun, Chanyeol, D.O., Kai and Sehun. EXO-M is made up of Kris, Xiumin, Luhan, Lay, Chen and Tao. They are aged between 19 and 23.

"We are divided as Exo-K and Exo- M, and it's something really special because we are promoting in Korean and Chinese. This captures a lot of audiences, so this is our biggest advantage," Chanyeol said at a press conference for MTV World Stage in Malaysia recently.


Since it was introduced at the EMAs in 2011, the Best Worldwide Act award has gone to a Korean boy band and a guy who was once in a Korean boy band. Big Bang took the inaugural trophy, while former Super Junior member Han Geng, who is Chinese, won last year.

It's not a stretch to suggest that Exo, who made their debut last year, will do the same.

Their first studio album XOXO, released in June, went straight to No. 1 on the Billboard World Albums chart and has sold just under a million so far.

Entertainment website Popdust put it succinctly: "MTV may as well save some time and just give them the award now."


K-pop fans know how to galvanise - just look at how they queue for concerts.

When it comes to voting, they rally in force.

Whenever a K-pop group is nominated for an international award, fans get clicking - and help those who don't speak English with instructions.

The same happens with Korean awards and reality shows.

For the recently concluded reality TV series Who Is Next - run by YG Entertainment to find the next great hip-hop boy band after their own superstars Big Bang - there were detailed instructions in English online for international fans to vote through various platforms.

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