Japan cheese tart chain Pablo opens second store in Philippines

PHOTO: Pablo Cheesetart Philippines's Facebook

Pablo, Japan's famous cheesetart whose first store in the Philippines continues to draw long queues, has opened its second store in the Philippines today at High Street at Bonifacio Global City in Taguig.

Pablo was a name coined by young Japanese entrepreneur Masamitsu Sakimoto for cheese tart-with just the right sweetness and richness-that would become the biggest come-on for the chain of cool, hip coffeehouses/desserts stands that grew a sizeable following in Japan, especially among the young looking for fun places.

It was on one of his trips to Osaka that Ben Chan took note of the long lines at Pablo and got the idea of bringing the brand to the Philippines for the Chans' Suyen Corp., the same group behind the global brand Bench.

In this afternoon's opening were Chan, Sakimoto who's the CEO of Pablo, Suyen Corp. president Virgilio and Nenita Lim Suyen Corp., Bea Zobel of the Zobel clan behind Ayala Group, and Rowena Tomeldan, head of Ayala Malls.

Review: 3 best cheese tarts in Singapore

  • There are two flavours, original ($2.40) and salted yolk ($2.80), available in limited quantity daily. While we lean a little more towards the latter for the potent salted yolk filling, both are pretty legit - golden, buttery tart shells and oozy fillings that live up to the "Lava Cheese Tart" name.
  • Price: From $2.40, at all Prima Deli outlets including #01-20 Square 2 (6397-2359).
  • Recently, they tackled the salted egg yolk croissant craze with a full series of seven croissant fillings. Now, they've responded to the cheese tart fervour with a collection of five - vanilla, matcha, salted yolk, salted caramel, and Grand Cru chocolate - served up on flaky puff pastry.

    There's no mistaking the premium quality of the bakes, but the vanilla is a little too safe, the matcha is somewhat subdued, and the salted caramel felt kinda last season. But the Grand Cru had us charmed by the way the bitter chocolate played off the creaminess of the cheese tart. And call us cliche, but we're still very fond of the salted yolk version for its salty kick and the requisite sandy texture.

  • Price: From $2.60, only at the Penhas outlet, 30 Penhas Road (6293-3121).
  • This adheres to the classic Japanese-style cheese tart, so don't expect the cream cheese filling to be molten and flowy. What you get instead is a texture that's crumbly at first bite but turns smooth and creamy in the mouth. The cream cheese centre is a melange of three different cream cheeses, two from Hokkaido and a third from France, and twice-baked into a thick buttery crust (slightly too thick for our liking).

    The shop says that the cheese tart tastes a little different depending on the temperature served: warmed in the oven, at room temperature, chilled, or frozen. Our verdict? Have them chilled for a silky mouthfeel and to do justice to the delicate sweet-sour balance of the cream cheese filling.

  • Price: $3.50, at its Ion Orchard outlet at #B4-33.

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