After more than two years of long and meticulous planning to celebrate its biggest milestone to date, Jollibee recently opened its 1,000th store in Bonifacio Global City Triangle Drive, Taguig City.
The event marked not only Jollibee's edging out the competition among quick-service restaurants (QSR), but also its perseverance and determination in promoting a Filipino brand in the Philippines and overseas.
From its debut in 1978 in an ice cream parlour setting in Cubao, Jollibee has become one of the most reputable Filipino brands and Asia's No. 1 QSR brand.
"All these years, all of us in Jollibee Foods Corp. (JFC) are driven by the same purpose: loving the brand and making it a world-class Pinoy brand globally," said Francis Flores, Jollibee global brand chief marketing officer and Jollibee Philippines' marketing head.
Jollibee's milestone branch in BGC is the sixth Jollibee store in the area and the 16th in Taguig. It features a more contemporary tropical look with well-lit, spacious party areas matched with multicolor sets of furniture. There are also interactive tables with games in the two-story store for kids.
Huge and colorful murals decorate the milestone store, starting with a 27-foot-long drive-through Jollibee Pinoy art with images of a Philippine eagle clutching a Jollibee tumbler, a carabao with a takeout Jollibee food pack and a mythical sarimanok astride a skateboard.
Another artwork welcomes guests to "a world of joy" at the parking entrance. The murals were designed by young Filipino artist JP Pining.
The store also boasts a video wall with an animation of the Philippine map showing Jollibee stores in the country. One can see the Jollibee mascot wearing a barong Tagalog in Bulacan, riding a kalesa in Intramuros, or bonding with the Philippine eagle in Davao City.
"Being the milestone store, we made sure our design is unique and distinct," said Flores. "But, more importantly, we want every member of the family to feel at home."