Nestle unveils sushi-shaped KitKats in Japan

PHOTO: Reuters

TOKYO - Nestle has unveiled its sushi-shaped versions of the popular KitKat chocolate biscuit bar in Tokyo .

The 3-piece sets unveiled on Thursday are modelled on tuna, sea urchin and omelette sushis, but are actually raspberry, mascarpone cheese, and pumpkin pudding KitKats atop sugar-coated puffed rice.

Nestle Japan's KitKat marketing manager Ryoji Maki said the idea was to create a fun variation of the traditional chocolate bar in the run-up to Valentine's Day.

"I hope our customers have fun with the look of this 'sushi' KitKat," Maki told Reuters Television.

The "sushi" KitKats are not for sale, but customers who spend more than 3,000 yen (S$37.55) in Nestle's new KitKat store in Tokyo's Ginza shopping district will receive a pack as a gift from Friday.

"It's the Valentine's season, so I hope these 'sushi' chocolates can be an additional item to the chocolate gifts to make it more surprising and fun," Maki said.

Japan is home to many exotic KitKat flavours including sake rice wine, baked potato and soy sauce.

Japanese women buy chocolates for their partners and colleagues on Valentine's Day, while men return the favour a month later on White Day.

12 facts about sushi that will blow your mind

  • The oldest form of sushi came from Southeast Asia. Called narezushi, it is made of fish that was salted then wrapped in fermented rice for months, as a means of preservation. Though rare, narezushi can still be found in some restaurants today.
  • It's now quite common to eat sushi as a meal, and it can get expensive. But it was a cheap fast food option when it first became popular in the 1800s.
  • BBC reported in 2014 that the real thing costs about $200 per kilogram. It's not hard to figure out why many restaurants pass off a mixture of horseradish, mustard, and green dye as wasabi.
  • Originally, Japanese sushi makers only used fermenting rice to wrap around fermenting fish to create a unique sour flavour, or umami, in the fish. The rice would be discarded after the months-long process.
  • If the type of sushi is identified (e.g. makizushi), sushi becomes zushi, apparently for easier pronunciation.
  • Fugu is one of the deadliest delicacies in the world, and it's the only thing that the emperor of Japan is forbidden to eat, for his own safety. The ban has reportedly been in place for centuries.
  • According to About.com, the ingredients for makizushi are thoughtfully chosen so that the taste, texture, and colours complement each other.
  • Because it gets its cylindrical shape from a bamboo mat known as a makisu.
  • Besides nori (seaweed), makizushi is sometimes wrapped in soy paper, cucumber, shiso leaves, or a thin omelette.
  • Chopsticks are meant for picking up sashimi slices. So it's still acceptable to use your fingers to eat sushi.
  • They are required by law to be frozen for a stipulated length of time, to guard against parasites. Some sushi chefs have raised concerns that this regulation might ruin the quality of their food.
  • Pour just a small amount, and refill when needed, to avoid disapproving stares.
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