Popular food trends in Indonesia in 2016

Chocolate and cheese sweet Martabak (Indonesian Pancake) with pandan base.
PHOTO: Facebook/AllAboutFoodBlog

Indonesians are all about trends. Here are the five most popular food trends in Indonesia in 2016, as reported by Antara news agency.

Samyang instant noodle

The Korean spicy ramen was a must-try instant noodle throughout 2016. The popularity of the dish came about courtesy of the Samyang Challenge, a popular video showing the reaction of public figures while trying the spicy noodle.

More than 250 vie for 'Singapore's Spiciest Eater' title at Seoul Spicy Noodle Challenge

  • For the past three weeks, Mr Ng Chin Sheng ate one and a half packets of Samyang brand instant noodles every day, in the hopes of winning the Seoul Spicy Noodle Challenge.
  • And the 37-year-old's efforts paid off on Sunday when he beat more than 250 contestants to be the champion of the instant noodle eating contest.
  • Organised by youth communications agency Dstnct, the competition, held at JCube shopping centre, attracted more than 250 contenders, who vied for the title of "Singapore's Spiciest Eater".
  • Each contestant had to consume three different bowls of Samyang noodles, each with its own level of spiciness.
  • The first bowl was original flavoured.
  • The next was mixed with wasabi.
  • The final bowl contained a mixture of chilli powder and chilli padi.
  • Contestants could eat the noodles in any order they wished.
  • They also had to finish a 500ml bottle of Coke, to be drunk only after all three bowls had been eaten.
  • This contest was different from other eating competitions as participants who made it through the initial qualifying round were randomly split into groups and judged based on the collective timing of their team.
  • Only the top four groups with the fastest timings progressed to the semi-finals, where participants competed as individual contenders for the top spot.

Tahu bulat

Tahu bulat (round tofu) is not the usual fried fritters. While sellers of fried fritters use carts, tahu bulat's sellers travel with pick-up vehicles and fry the tofu in the car. A catchy tune roars, enticing hungry food enthusiasts to buy the fried tofu. The instant popularity led to the appearance of the Tahu Bulat game on smartphones.

Read also: 10 hottest foods on social media in 2016


Martabak is not a new kid on the block, as it has been around for decades. However, the modern martabak with premium fillings such as Nutella, Ovomaltine and matcha (green tea powder) managed to steal the thunder this year.

One of the most talked-about martabak joints serving premium-grade martabak is Makobar. Owned by the first son of President Joko "Jokowi" Widodo, Gibran Rakabuming Raka, Makobar offers a pizza-shaped Indonesian pancake with various toppings, such as Cadbury, Toblerone, Nutella and Kit Kat.

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Eat,share and happiness. Happy thursday gengs 😘 Pic by @afifahnurnputri β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€” mulai sekarang markobar sudah bisa dipesan via gofood untuk semua TKP β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€” Kunjungi web kami di markobar1996.com β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€” Update 17 TKP lainnya, beserta nomor telephone yang bisa dihubungi: 1. SGM πŸ“ Jl. Sutawijaya No. 147 ⌚ 12.00-23.00 ☎ : 082324913789 (DO) 2. HTC Solo Baru πŸ“ jl. Ir Soekarno ⌚12.00-23.00 3. Seturan πŸ“ jl raya seturan ⌚ 12.00-23.00 ☎ : 082135807979 4. Semarang 1 πŸ“ jl pemuda 163A ⌚ 12.00-23.00 ☎ : 085877321268 5. Semarang 2 πŸ“ jl durian raya 21(DU Cafe) ⌚ 17.00-23.00 6. Kottabarat πŸ“ jl dr moewardi ⌚ 17.00-23.00 7. Cikini πŸ“ jl raden saleh 39 ⌚ 12.00-23.00 ☎ : 081289563296 8. Surabaya πŸ“ jl pucang anom timur IV no 4 ⌚ 12.00-22.00 ☎ : 085727200708 9. Bekasi πŸ“ jl sultan agung 43 ⌚ 12.00-23.00 ☎: 085777673627 10. Kedoya πŸ“ Jl surya wijaya no 8 (XYZ District) ⌚ 12.00-23.00 ☎ : 081316441393 11. Kelapa Gading (Foodtruck) πŸ“ Jalan Boulevard Kelapa Gading (depan rock goal) ⌚ 17.00-23.00 12. Bandung πŸ“ jl RE Martadinata 123 ⌚ 12.00-23.00 ☎ : 082211666450 13. Manado πŸ“ jl. BW. Lapian no. 46, Tikala, Manado ⌚ 12.00-23.00 ☎ : 085212377775 14. Makassar πŸ“ jl lombok 15B ⌚ 12.00-23.00 ☎ : 081354799977 15. Balikpapan πŸ“ jl sungai ampal, Kompleks pertokoan pasar segar blok RC nomer 01 ⌚ 12.00-23.00 ☎ : 081520308557 16. Medan πŸ“ Ben's cafe Jl.DR Mansyur No 128 ⌚ 12.00-23.00a ☎ : 081285784657 17. Malang πŸ“ Monopoly Cafe, Jl. Soekarno Hatta No. 28 ⌚17.00-23.00 ☎: 085727200708

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There were many up-and-coming Japanese cheesecake brands this year. One of the most hotly anticipated cheesecake brands is Pablo Cheesetart. Originally from Osaka, Japan, the Pablo Cheesetart opened its first branch at the Gandaria City shopping mall in South Jakarta in November. Since then, food enthusiasts have been flooding to the outlet.

Review: 3 best cheese tarts in Singapore

  • There are two flavours, original ($2.40) and salted yolk ($2.80), available in limited quantity daily. While we lean a little more towards the latter for the potent salted yolk filling, both are pretty legit - golden, buttery tart shells and oozy fillings that live up to the "Lava Cheese Tart" name.
  • Price: From $2.40, at all Prima Deli outlets including #01-20 Square 2 (6397-2359).
  • Recently, they tackled the salted egg yolk croissant craze with a full series of seven croissant fillings. Now, they've responded to the cheese tart fervour with a collection of five - vanilla, matcha, salted yolk, salted caramel, and Grand Cru chocolate - served up on flaky puff pastry.

    There's no mistaking the premium quality of the bakes, but the vanilla is a little too safe, the matcha is somewhat subdued, and the salted caramel felt kinda last season. But the Grand Cru had us charmed by the way the bitter chocolate played off the creaminess of the cheese tart. And call us cliche, but we're still very fond of the salted yolk version for its salty kick and the requisite sandy texture.

  • Price: From $2.60, only at the Penhas outlet, 30 Penhas Road (6293-3121).
  • This adheres to the classic Japanese-style cheese tart, so don't expect the cream cheese filling to be molten and flowy. What you get instead is a texture that's crumbly at first bite but turns smooth and creamy in the mouth. The cream cheese centre is a melange of three different cream cheeses, two from Hokkaido and a third from France, and twice-baked into a thick buttery crust (slightly too thick for our liking).

    The shop says that the cheese tart tastes a little different depending on the temperature served: warmed in the oven, at room temperature, chilled, or frozen. Our verdict? Have them chilled for a silky mouthfeel and to do justice to the delicate sweet-sour balance of the cream cheese filling.

  • Price: $3.50, at its Ion Orchard outlet at #B4-33.

McDonald's Apple Pie

After a long hiatus, McDonald's apple pie returned in October. This comeback warmed the hearts of fans, although the size of the pie is noticeably smaller compared to the previous version that was popular in the 1990s.