This April, Dubai will be home to a restaurant entirely dedicated to popular competition TV cooking show MasterChef.
The first of its kind, "MasterChef, the TV Experience" restaurant is set to open at the new Millennium Place Marina in Dubai, the United Arab Emirates. The menu is headed by Venezuelan-born chef Maria "Margarita" Vaamonde-Beggs and will offer guests popular original dishes inspired by contestants and champions in the MasterChef series.
"MasterChef, the TV Experience" will showcase the talents and recipes of MasterChef series contestants from many of the 52 territories where the programme is produced worldwide, according to Lonely Planet. The restaurant will have an interior design concept inspired by the television set of the show, accommodating 180 diners.
"Dining at MasterChef, the TV Experience, will be an entirely immersive experience," Duncan Fraser-Smith, director of global food and beverage for The First Group, told Lonely Planet. "It will establish an emotional connection through food, and nurture a passion for cooking at all levels of expertise across all ages and cultures, which is vital in a cosmopolitan hub such as Dubai."
The concept comes after Dubai-based property developer, The First Group, signed a deal with Endemol Shine Group, which produces and distributes MasterChef. Plans are in store to roll out the concept in other cities across the globe.