LIUYANG - After swallowing two dozen bowls of noodles, the surprisingly lean man described as China's "Big Stomach King" had barely broken sweat and announced his hunger for more.
"I can continue," said Pan Yizhong, fragments of noodle visible at the edge of his mouth, as challengers at an eating competition fell away one by one in the face of his relentless appetite.
"Come on, Big Stomach King!" the audience shouted at the event, held in a kung fu school, while its straggle-bearded headmaster looked on.
Once he passed the 25th bowl, there were no more opponents and the cheers fell away into awed silence.
"The Big Stomach King is our hero," said Lu Nan, one of Pan's defeated competitors. "He has magic powers."
Pan, 45, is the most celebrated exponent of the art of competitive eating in China - although he says his gut-busting quest has cost him his marriage.
He has previously dispatched 147 dumplings in a single sitting and once polished off 40 bowls of noodles in 15 minutes, but some view him with revulsion in a country just beginning to grapple with widespread obesity.
Just a decade before Pan's birth, as many as 45 million people died in the famine resulting from Mao Zedong's disastrous Great Leap Forward, and he recalls eating leftovers discarded by his schoolteachers as a child.
"I grew up in the time of the planned economy, when good food and meat was only available on special occasions," he said.
Now he competes in a country where 30 percent of the adult population is overweight and nearly 13 percent considered obese, according to state-run media.
"Completely disgusting," one online commentator wrote under an article about a recent contest.
Mr Paul French, who wrote Fat China, a book exploring China's changing diet, said the kids have a bad diet, a sedentary lifestyle and very little knowledge of sports.
He told The Telegraph: "Type II diabetes is a huge problem, and dentists are complaining that they are pulling second teeth in children as young as 12." A side effect of China's sudden prosperity has been a rapid expansion of waistlines, with the number of obese people rising from 18 million in 2005 to 100 million in 2010, or nearly 8 per cent of the population.
Mr French told The Telegraph: "The Chinese are now blase about food. They over-order at restaurants and sometimes just walk away, to show they can. By contrast, in the West, we are now paying more attention to waste and to where food comes from."
When China staged its first competitive eating contest in Beijing, a dozen people from across the country gathered to stuff themselves with hot dogs.
China's Mr Lu Mingkui ate 13 hot dogs to finish second to Hong Kong's Chris Lam, who downed 16. Mr Lu told The Telegraph: "This was the first year, and we were only allowed to eat hot dogs. If they widened the competition to include fried chicken from KFC, there would be huge numbers of Chinese eaters."
He admitted though that the competition "probably was a negative example" for Chinese children.
Mr French said the hot-dog eating competition was "a celebration of gluttony", a sign that the country no longer had to worry about whether there would be enough food.
Faintly visible food oil stains
China has a long history of big eaters, with accounts of an 18th century minister eating 36 bowls of rice in a contest with an army general, while records say a legal official, Xu Ganxue, ate 50 bread buns and 100 eggs in one sitting a century earlier.
But the US and Japan are the reigning centres for the practice, with the former hosting dozens of events every year where competitors known as "gurgitators" gulp down enormous amounts of hot-dogs, burgers, pies and pancakes.
The activity has given rise to its own lexicon - stuffing food in one's mouth ahead of swallowing is known as "chipmunking", and "reversals" are displays of vomiting, which generally entail disqualification.
Doctors warn that it could be dangerous, with a 2007 paper in the American Journal of Roentgenology saying that competitors expand their stomachs over time and run the risk of turning the organ into an "enormous sac incapable of shrinking to its original size".
Dr Low How Cheng, gastroenterologist at the National University Hospital, told The New Paper in 2011 that long-term stretching of the stomach can lead to stomach paralysis or gastroparesis.
"The consequences of gastroparesis are long-term nausea and vomiting which can impair one's quality of life severely," he said.
Even training for competitive eating has its health hazards, especially when one consumes large amounts of water.
Dr Low said: "This can result in dangerously low levels of sodium in the blood which may cause brain swelling."
In the long run, Dr Low also warns that competitive eating can lead to obesity and the complications like hypertension and diabetes.
Discovering his talent
Discovering his 'talent'
Pan realised that he had an eating talent when he took on a female Japanese eater in 2006.
Even though he lost, he consumed a mountain of noodles, followed by 36 sticky rice cakes.
"That was the moment I realised I could eat three kilograms of noodles," he said matter-of-factly.
"Since then my ability has increased significantly, because I purposefully eat at self-service buffets."
A former meat factory worker but now unemployed, he keeps in shape by swimming in a river near his home.
"For us big stomach kings, you have to use up a lot of calories, or you'll get fat," he said.
Before competitions he does not eat for 24 hours, "so my stomach is empty, and I feel hungry".
But Pan believes he is no match for top competitors such as Joey Chestnut - an American who recently ate 69 hot dog buns in 10 minutes - as there are few regular contests in China.
US competitions can feature prize funds worth thousands of dollars, but Pan is paid small amounts by local restaurants hoping to drum up trade.
"I don't make much money," he laments.
At the kung fu school in Liuyang, in central China's Hunan province, he ate just under 40 bowls of noodles, short of his record, but topped them off by swallowing a plate of live, squirming, worms.
Wearing a bandana reading "Big Stomach King" and a cycling jacket with faintly visible food oil stains, he grimaced as the invertebrates writhed between his teeth.
"I have to clean my own clothes, and I'm not good at it," he said. "I live alone because it's hard to find a partner when you have this profession."