Malaysians not consuming enough dairy

PETALING JAYA - It appears that Malaysians do not practise what they preach as far as milk consumption is concerned.

A consumer research found that 72 per cent of 1,000 Malaysians surveyed believed that dairy was an important part of a balanced diet.

Yet, only 38 per cent would consume dairy on a daily basis, according to the research conducted to mark the 13th Annual World Milk Day.

Fonterra Brands Malaysia general manager David Ross, however, said the results showed a growing awareness of the importance of dairy nutrition in Malaysia.

"With a fast-growing and increasingly affluent population, people in Malaysia are becoming more focused on ensuring their families are receiving top quality nutrition.

"Dairy is one of the world's most nutritious foods a single glass of milk provides 15 essential vitamins and nutrients, contains as much protein as an egg, as much carbohydrates as a quarter cup of rice and the same amount of calcium as sixteen cups of spinach."

"It is fantastic to see such a high level of recognition of its benefits ahead of this year's World Milk Day," he said in a statement yesterday.

Ross noted that the research showed that almost three quarters of people in Malaysia believed dairy was an important or very important part of a balanced diet.

"We want to ensure that Malaysians are receiving the benefits that this nutrient-dense food provides every day." he said.

According to the survey, the recognition was the lowest in Indonesia, Taiwan and Vietnam at just over 60 per cent in each country.

Chinese and Thai consumers were among the most aware of the benefits of dairy nutrition, with 84 per cent of people saying they believed it was an important or very important part of a balanced diet.

It also shows that dairy demand across Asia has grown at a rapid pace over the last 10 years, with demand for high quality dairy nutrition increasing by 49 per cent. This trend is expected to continue with global dairy demand expected to increase by another 100 billion litres by 2020.

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