SINGAPORE - NTUC Unity Healthcare today began selling its own range of essential supplements and vitamins under its "Unity" house brand.
The move is aimed at encouraging Singaporeans to focus on preventive care by providing quality and affordable healthcare supplements.
Notably, the new range will make it more affordable for seniors to preserve their health and prevent future illnesses.
The product range - eight daily vitamins and supplements such as Vitamin C, Calcium, Omega 3 Fish Oil and multivitamins - are priced to provide at least 20 per cent better value than national brands, NTUC said.
In addition, NTUC is confident that the quality level of the house brand range is comparable, if not better, than current offerings.
The supplements are now available across its 48 stores island-wide.
As part of its longer term road map, NTUC Unity said it plans to launch more than 100 Unity products by end-2014.
The product range will be expanded to include over-the-counter medications, surgical and first-aid kits, skin and bodycare products.
At launch, all customers will be entitled to a 10 per cent discount from July 21. Those above 50 years of age will be entitled to a 12 per cent discount when they show their identification cards at point of sale.
These discounts are valid from today until September 30, 2012, subject to further price reviews.
NTUC members will further enjoy doubling their earned points everyday with a minimum of $30 nett purchase. This benefit will be available until end-2012.