Only 36% of Singaporeans getting enough dairy

SINGAPORE - New consumer research has revealed that 71 per cent of Singaporeans see dairy as an important part of a balanced diet. However, only 36 per cent of the 1,000 people surveyed are eating dairy on a daily basis.

This is lower than the regional average of 42 per cent of people in Asia getting enough dairy nutrition on a daily basis.

The survey was conducted by Fonterra Brands to mark the 13th Annual World Milk Day which fell on Saturday.

General Manager Fonterra Brands Singapore Rowena Danker said the results clearly demonstrate the growing awareness of the importance of dairy nutrition in Singapore.

"Dairy is one of the world's most nutritious foods - a single glass of milk provides 15 essential vitamins and nutrients, contains as much protein as an egg, as many carbohydrates as a quarter cup of rice and the same amount of calcium as sixteen cups of spinach," she said.

Of those surveyed, Chinese and Thai consumers were the most aware of the benefits of dairy nutrition with 84 per cent of people saying they believe it is an important part of a balanced diet.

Chinese consumers are also eating the most dairy with 60 per cent of people eating at least one serving a day, followed by the Philippines where 53 per cent of people enjoy dairy on a daily basis.

Across the region, 72 per cent of Asians see dairy as an important part of a balanced diet. This recognition was the lowest in Indonesia, Taiwan and Vietnam at just over 60 per cent in each country.

The study also found that dairy demand across Asia has grown at a rapid pace over the last 10 years, with volume demand for high quality dairy nutrition increasing by 49 per cent.

This trend is expected to continue with global dairy demand expected to increase by another 100 billion litres by 2020, Fonterra said.