Take the pledge to feed your child more milk today

SINGAPORE - A recent study has found that a significant number of children in Singapore are drinking less milk than the Health Promotion Board's (HPB) recommendation of up to 500ml per day.

More than 60 per cent of children aged seven to 10 years old, and 32 per cent of children aged three to six years, do not get enough milk.

In addition, on a typical weekday, the mean consumption of milk falls from 635ml for a three to six year old child to 359 ml for a seven to 10 year old child.

Milk is one of the most nutritional beverages for young children and teenagers as it provides a package of nine essential nutrients including calcium, protein and potassium.

HPB recommends that younger children should drink 500 ml of milk every day and older children drink 250 to 500ml of milk a day.

In view of the worrying trend of children drinking less milk as they grow older, Ms Low Yen Ling, Adviser to Bukit Gombak GROs, together with Abbott, launched a 'milk pledge' to combat this.

The 'Milk Up for Health' online pledge was launched in conjunction with World Milk Day to reinforce the benefits of drinking milk, especially for young children, and to urge parents to remember to provide adequate milk to their children.

Parents can pledge through an online portal to provide adequate milk, that is, at least two glasses of milk a day to their children.

As of June 1, over 1,500 mums have taken up the pledge.

In conjunction with the pledge, Abbott will donate 1,000 cans of milk powder worth up to $40,000 to needy families in the South West district.

"Good healthy eating habits must be cultivated from an early age as children need a balanced and nutritious diet to grow healthily," said Dr Amy Khor, Mayor of South West District and Minister of State for Health.

The pledge and more informatio can be found at this website: www.abbott.com.sg/ABC.