Taskforce set up to raise awareness of Pioneer Generation Package

SINGAPORE - A 22-member taskforce has been set up to focus on increasing awareness and educating Singaporeans on the health-care benefits of the recently launched Pioneer Generation Package (PGP).

The taskforce will be co-led by Senior Minister of State (Finance and Transport) Mrs Josephine Teo and Senior Minister of State (Health and Manpower) Dr Amy Khor.

Members include Minister of State (Ministry of Communications and Information & Ministry of Education) Ms Sim Ann and Minister of State (Ministry of National Development & Ministry of Defence and Mayor, South East District) Dr Maliki, as well as representatives from ministries and agencies involved in the policy design, communications and implementation of the PGP.

It will also include experts in the field on public communications, grassroots leaders and those from voluntary welfare organisations.

Mrs Teo said: "Our starting point is to honour a very special group of Singaporeans. However, in terms of policy communications, the Pioneer Generation package also presents a special challenge for the Government. Traditional channels such as print-advertisements and websites are still needed. But they are unlikely to be enough."

Therefore, the taskforce will tap on the expertise of the private sector, and involve groups that are natural touch-points for the pioneer generation such as healthcare institutions and voluntary welfare organisations.

The frontline staff in these organisations could be among the first that the elderly turn to for answers.

Dr Khor said: "We are keenly aware that healthcare is the number one concern for many of our pioneers today. Hence, it is important that we spare no effort in helping our pioneers understand the key initiatives and benefits of the Pioneer Generation Package to allay this concern.

"We want to assure them that healthcare will be affordable to them, and that they can get the care they need when they need it."

Commenting on the first meeting of the taskforce held yesterday, Mrs Teo said: "There was a very good discussion on the multi-faced aspects of the communications challenge we face, not just the channels but even the language medium.

"We have our work cut out for us but I also sense the enthusiasm and optimism among taskforce members. We share the belief that we can find new ways to be effective in the outreach, to let Pioneers have the peace of mind and recognition they so deserve."

yamadak@sph.com.sg