SINGAPORE - United Overseas Bank is joining forces with a health-care company to provide benefits to female cardholders.
The tie-up comes as a new survey by the bank found that demand for private health care is increasing among women.
Its tie-up with the newly opened Thomson Well Women Clinic allows UOB Lady's card members to access medical aesthetic and facial therapy services, as well as health screening services, at discounted prices.
Customers using UOB Lady's Solitaire card can also get driven to their appointment in a limousine and enjoy the privacy of VIP suites.
The clinic, which opened last month, is operated by Thomson Medical Centre at Scotts Medical Center in Pacific Plaza.
Ms Gan Ai Im, UOB cards and payments managing director, said increasing health consciousness among women was driving demand for such services.
"More women have the means to spend on preventive health care and they are making this a priority in their lives," Ms Gan said in a statement.
"As both breadwinners and caregivers, women know that their own wellness is important to the well-being of their families and loved ones."
The UOB survey found that demand for private health care is increasing among women.
Spending on services at private clinics and hospitals across Singapore by UOB Lady's card members increased 17 per cent this year over the previous year.
UOB card data also showed that female card members spend twice as much on medical services as men.
Female card members are especially keen on preventive health- care services, such as screenings.
The survey also found that card members are spending more on wellness treatments.
Thomson Medical general manager Mega Shuen said in a statement yesterday: "For the past 35 years, Thomson Medical has dedicated its services to caring for women.
"Our expertise and experience in women's health are now culminating in the opening of a centre focusing just on women."
This article was first published on June 17, 2014. Get a copy of The Straits Times or go to straitstimes.com for more stories.