In a departure from its largely top-down instructional approach, the Ministry of the Environment and Water Resources (MEWR) has produced a reality Web series to spur the public to take action on their own in the nationwide battle against mozzies.
The Silent War - an eight-episode production - was made in the hope of being a "more authentic and realistic" way of reaching out to the public, the ministry said.
Over a series of emotionally raw interviews - such as that with the family of Mr Ang Yong Han, the first dengue casualty this year in May - the series aims to convey the seriousness of the dengue epidemic.
Subsequent episodes will also profile environment researchers and dengue-protection volunteers to demonstrate the difficulties and complexities in fighting the disease.
These include hostilities faced during home inspections and careless attitudes towards the virus.
New episodes are released every Tuesday, with the third episode due out today on the MEWR Facebook page and YouTube channel.
The first episode uploaded on Nov 5 garnered some 30,000 views and close to 450 likes on Facebook.
An MEWR spokesman said: "We hope that the series will inspire the public to take action to stop the spread of dengue and know that this 'silent war' can be won only by all of us doing our part."
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