Hefner's Playboy mansion listed for sale for $286 million

The iconic Los Angeles mansion of Hugh Hefner, the founder of the Playboy empire, is being put up for sale for US$200 million (S$286 million), Playboy Enterprises said, one of the highest asking prices for a private residence in the United States.

The Gothic Tudor-style mansion, which has an area of nearly 20,000 square feet (1,858 square meters) and boasts 29 rooms, sits amid five acres in Holmby Hills west of the city.

In addition to amenities such as a tennis court and a free-form swimming pool, the estate is home to the infamous Playboy grotto, which over the years served as the setting for some of Hefner's most lavish, hedonistic parties.

The mansion, in which Hefner still lives, also has a zoo license, the company said in a statement announcing the sale. "The Playboy Mansion has been a creative centre for Hef as his residence and workplace for the past 40 years, as it will continue to be if the property is sold," the statement added.

Hugh Hefner and his guests at the Playboy mansion

  • The Playboy mansion, a stately 1927 home famous for exotic parties where movie stars, athletes and billionaires frolicked with scantily clad women, is to be sold to the most familiar of buyers: the neighbour.
  • Daren Metropoulos, a principal at private-equity firm Metropoulos & Co. who bought the adjacent property in 2009, is in contract to purchase the property.
  • He said in a statement he is less interested in the fame the mansion earned over the last four decades as a playground for Playboy bunnies and more interested in preserving its architectural pedigree.
  • The home's architect is Arthur Rolland Kelly, who designed hundreds of homes in the Los Angeles area.
  • "The heritage of this property transcends its celebrity, and to have the opportunity to serve as its steward would be a true privilege," Mr. Metropoulos said. He declined to disclose the purchase price.
  • The home was listed for US$200 million (S$270.8 million) by broker Mauricio Umansky of The Agency, as well as Gary Gold and Drew Fenton of Hilton & Hyland.
  • Jeffrey Hyland, the president of Hilton & Hyland, said the price was "nine digits" and would set a record for the highest-priced residential sale in Los Angeles.
  • Model Crystal Hefner (L) and Hugh Hefner attend the annual Halloween Party, hosted by Playboy and Hugh Hefner, at the Playboy Mansion on October 24, 2015 in Los Angeles, California.
  • Models pose at the annual Halloween Party, hosted by Playboy and Hugh Hefner, at the Playboy Mansion
  • Actor Keith Powers (C) attends the annual Halloween Party, hosted by Playboy and Hugh Hefner, at the Playboy Mansion on October 24, 2015 in Los Angeles, California.
  • Actor O'Shea Jackson (C) and Guests attend the annual Halloween Party
  • A view of the Playboy Mansion in this January 11, 2007. The Playboy Mansion is up for sale for $200 million, US media said on January 9, 2016.
  • Home of Playboy magazine founder Hugh Hefner, 89, the notorious building will be listed within the next month, celebrity website TMZ reported. Playboy Enterprises is seeking upwards of $200 million, but TMZ, citing real-estate sources in the area of Holmby Hills -- close to Beverly Hills -- said the mansion is more likely to go for between $80 million and $90 million.
  • American-born British model and Playmate Crystal Harris (in blue) is back with Playboy Magazaine founder Hugh Hefner after leaving the US mogul at the altar in June 2011 following a December 2010 engagement.
  • Shera Bechard is seen in this handout image obtained June 28, 2011. Two weeks after Playboy founder Hugh Hefner was dumped by Miss December 2009 just before their wedding, Hefner said on June 27, 2011 that he was now dating Miss November 2010.
  • Hugh Hefner and his fiancee Crystal Harris arrive at an opening night gala in Hollywood, California in this April 28, 2011 file photograph. Heartbroken Playboy founder Hefner said on June 14, 2011 his wedding this weekend was canceled because Harris, his 25-year-old fiancee who is a Playmate from his magazine, changed her mind.
  • US Playboy Magazine publisher Hugh Hefner and his favorite girl friend Holly Madison, 26, pose during a press conference introducing the new season of Hefner's TV show "Girls of the Playboy Mansion" on E! Entertainment, 11 January 2007 at the Palyboy Mansion in Beverly Hills.

Representatives did not specifically say why the company had the decided to sell the property, which was built in 1927 and purchased by Playboy in 1971 for a reported US$1.1 million, a figure property agents said was the largest real estate transaction in Los Angeles history at that time.

The principal agents for the listing are Drew Fenton and Gary Gold of Hilton & Hyland and The Agency's Mauricio Umansky, the husband of actress Kyle Richards of reality television show"The Real Housewives of Beverly Hills".

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