IHOP to enter Asia-Pacific market with first Philippines branch

PHOTO: IHOP to enter Asia-Pacific market with first Philippines branch

MANILA, Philippines - DineEquity, Inc., parent company of Applebee's Neighborhood Grill & Bar and IHOP Restaurants, today announced that IHOP is expanding into the Asia Pacific region for the first time via a franchise relationship with InterDine Corp.

This will result in an IHOP restaurant opening in the Philippines later this month.

The new IHOP will be located in the W Global Center, Fort Bonifacio, Global City, Taguig, on the ground floor of a newly constructed mid-rise building overlooking a park.

This high traffic, highly visible area sees more than 5,000 runners a day pass by this building as part of a morning and late afternoon jogging path, making it a prime location. Global City is fast becoming a top lifestyle, retail and dining hub in Metro Manila.

Under the terms of the agreement, InterDine Corp. will open a total of 20 IHOP restaurants in the Philippines over the next five years, with the opportunity to open others in Malaysia, Taiwan, Thailand, Singapore and Vietnam.

This five-year expansion is expected to create over 1,000 jobs in the region. As part of the agreement, Interdine is opening a hospitality training school at their headquarters to insure that guests receive the excellent level of service they have come to expect from IHOP restaurants.

InterDine Corp. is a wholly owned subsidiary of Global Restaurant Concepts, Inc. which has already successfully brought several other popular US restaurant brands to the region.

IHOP is famous for its pancakes, omelettes and breakfast items.

"Extending the unique IHOP experience into the Asia Pacific region has long been part of our vision," said Julia Stewart, Chairman and CEO of DineEquity, Inc.

"But the key to achieving that goal was finding the right franchisee who had the necessary experience in the area and who shared the same commitment to excellence and putting our guests first that IHOP's reputation has been built on.

"With InterDine Corp., and their parent company Global Restaurant Concepts, Inc., we have found the perfect fit to bring our restaurants to this new region and extend our global brand."

"We are absolutely thrilled about bringing IHOP to the Philippines and South East Asia," said Archie Rodriguez, CEO and President, Global Restaurant Concepts, Inc.

"We are eager to share the same experience with families and diners in the region."