Japan's Bake cheese tart shop to open outlet at Ion Orchard

SINGAPORE - Popular Japanese cheese tart shop Bake will open its first outlet in Singapore on April 29.

The flagship shop in South-east Asia will be located at B4-33 in Ion Orchard.

The cheese tarts are from Kinotoya, an established Western confectionery in Hokkaido, Japan, in 2011. They became such a hit that Bake was set up three years later in Tokyo, and specialises in selling them.

The bakery has nine outlets across Japan, and also in Hong Kong, Seoul and Bangkok. Long queues often form for the tarts.

Bake sold 10 million tarts in Japan in 2015.

On opening in Singapore, Bake's president and chief executive Shintaro Naganuma, who is in town to launch the brand here, says: "From here, we can reach out to many different countries. Tourists from around the region and world often come to or transit in Singapore."

He adds that Singaporeans often post their reviews of the cheese tarts on the Internet and social media.

The molten mousse tart filling is made with three types of cream cheese - two from Hokkaido and one from France, and the crispy pastry is baked twice.

In Singapore, the cheese tarts will cost $3.50 each, and a box of six tarts will be priced at $19.50. Each customer can buy 12 tarts at a time.

This article was first published on April 19, 2016. Get a copy of The Straits Times or go to straitstimes.com for more stories.