Korean 'fire noodle challenge' sets tongues around the world on fire
Love spicy food and Korean instant noodles? Here's a challenge for you.
A recent food fad has taken the country obsessed with spicy food by storm, according to Korean pop culture websites Koream and Allkpop.
The challenge involves a packet of red hot "Fire noodles" and eating it as quickly as humanly possible.
The noodle, also known as "Flaming Chicken Fried Noodle", supposedly gets even spicier while you are chewing it, and the heat on the tongue doesn't go away, according to reviews.
The Samyang brand of noodles is also listed among the top seven spiciest Korean instant noodles, reported another pop culture website, Koreaboo.
But it's not just Koreans who have jumped on the noodle-eating bandwagon. People in the US and the UK have also attempted the crazy tongue-burning challenge, some to hilarious effect.
Here are some brave souls who took the challenge, with a few going so far as to add their own crazy twists.
These guys do a 'Fire Noodle' race, but barely make the finishing line (at least for one of them)
These kids try the five-minute "Fire Noodle Challenge"
This guy eats five packets of 'Fire Noodles' - and survives
This guy makes his 'Fire Noodles' even spicier with extra chilli powder
Fire noodle challenge in London!
British vs. American vs. Korean YouTubers ultimate 'Fire Noodle' battle
Americans attempt the "Fire Noodle Challenge"