The Potala Palace, a UNESCO world heritage site, launched its first livestream on Sunday, attracting nearly 1 million viewers for a one-hour cloud-based show. The video has since been viewed more than 1 million times.
The cloud tour of the 1,388-year-old palace, located in Lhasa, capital city of the Tibet autonomous region, was led by two tour guides and livestreamed on Taobao.
It featured the palace's golden roofs, which are not accessible to the public, and can only be seen from a distance.
Jondan, director of the Potala Palace administrative office, said livestreaming with an interpreter helps people get a clear idea of the basic information, crafts and protection efforts associated with the golden roofs.
"The interpreter also can interact with the audience from time to time, and the livestreaming can bring online users to places that are usually closed to visitors," Jondan said.
He said the livestreaming was part of the palace's effort to comply with a request by the State Bureau of Cultural Relics to promote museums and cultural sites and conduct online activities using digital information.
Hampered by the outbreak of the novel coronavirus epidemic, the palace announced a temporary closure in late January.
Built in the seventh century by the Tibetan king Songtsen Gampo, the Potala Palace is a big attraction for tourists and a treasure house of Tibetan culture, arts, religion and wisdom.