'Naked tourism' a serious business among travellers

PETALING JAYA - Selfies used to be a trend but the latest strange craze adopted by travellers is to pose for photos buck naked.

They call it "naked tourism".

Travellers have done it at a number of historical monuments and sacred sites throughout the world.

Authorities in these countries have warned tourists against posing nude but to no avail.

They have caught those in the act, fined them and chucked them out of their countries. But going by the photos posted on social media, this trend seems to be catching on.

Hostelworld, a popular website among backpackers and travellers for booking accommodations all over the world, made quite a splash on June 1 with its latest video advertisement featuring naked travellers.

The "Meet the World" video features seven travellers stripping and jumping into a sinkhole in Yucatan, Mexico.