Shoppers snag items from Louis Vuitton x Supreme collection at Ion Orchard

350 shoppers waited patiently outside Louis Vuitton's Ion Orchard boutique to get their hands on coveted items from the luxury brand's collaboration with Supreme, a New York-based streetwear label.

  • 350 shoppers waited patiently outside Louis Vuitton's Ion Orchard boutique to get their hands on coveted items from the luxury brand's collaboration with Supreme, a New York-based streetwear label.
  • Each shopper was given up to 20 minutes to shop and could buy only one item from each of the five categories: leather goods, small leather goods, ready-to-wear, accessories and shoes.
  • Ten people were allowed in at a time.
  • Supreme, a brand that caters to the skateboarding, hip hop and punk rock cultures, produces clothes and accessories and also makes skateboards that are collected like modern art.
  • Other shoppers are allowed into the store, but only after all ticket-holders have had their pick.
  • Mr Andy N, an American student here on an internship, will be reselling all four items that he bought - a hoodie, red scarf, wallet and bag - for a profit. He spent about $6,000 on the haul.
  • At least 300 people were already in queue at 6.40am on Thursday (July 13) for Louis Vuitton's collaboration with New York-based streetwear label Supreme when The Straits Times visited the luxury brand's store at Ion Orchard.
  • The shoppers were hoping to get their hands on a raffle ticket that will guarantee them entry to the collection's launch on Friday.
  • The collection has garnered so much buzz that it prompted the French luxury brand to organise the raffle registration on Thursday. PHOTO: Instagram/yonglinwong
  • Even though the registration started at 7am, excited fans had started queueing outside the store last Friday in a false start - not knowing that the collection will be available for sale in Singapore only from 10.30am on Friday. PHOTO: Instagram/hootatt
  • They were eventually turned away.
  • Those in line on Thursday morning had to hope that their ballot number, which was auto-generated at random by Louis Vuitton staff on a iPad, would fall between 1 and 350 making them eligible for a raffle ticket to Friday's launch.
  • Anyone with a number outside that range will not get a ticket. PHOTO: Instagram/dionvictoria
  • The one-time balloting was for crowd-control purposes, and non-ticket holders will be allowed to shop items from the collaboration only after all the ticket holders have bought their items - that is, if there are any items left. PHOTO: Instagram/lawrencesiow
  • Supreme enjoys cult-like popularity mainly due to the brand's association with popular skateboarders such as Mark Gonzales and Sean Pablo. PHOTO: Instagram/sam_garage
  • Mr Muhammad Syahir Mohamad Tahir, 17, was the first person in line on Thursday morning. He had been queueing since 6pm on Wednesday. PHOTO: Instagram/joellaynoofficial
  • But as his ballot number turned out to be 630, he did not get a raffle ticket. He walked away disappointed and said he was heading home. PHOTO: Instagram/9tro_hong
  • He had been hoping to get his hands on some shirts and bags from the collaboration, which was unveiled during Men's Fashion Week in Paris in January.
  • The collaboration includes items such as leather backpacks, denim jackets and iPhone cases, most of which will be branded in Supreme's signature red hue or Louis Vuitton's monogram print.
  • Louis Vuitton declined to reveal prices of the items in the collaboration.
  • Shoppers who want to shop for other Louis Vuitton items not in the collaboration can still enter the store via a separate entrance.
  • Apart from Singapore, the Louis Vuitton x Supreme collection is also available in selected cities worldwide including Sydney, Seoul and Miami.