New beauty appliances help men beat summer heat

Men’s beauty appliances on sale at the Bic Camera Yurakucho Store in Chiyoda Ward, Tokyo
PHOTO: Japan News/ANN

This season will bring more and more days when people feel sweaty and worried about body odor, not to mention the stickiness of their hair and skin.

And it's not only women who are paying attention to personal hygiene. Beauty appliances for men like hair dryers and facial care devices are hitting store shelves.

Beauty appliance manufacturer YA-MAN Ltd. released its scalp dryer for men in May. The vibrating brush is applied directly to the scalp, and the dryer uses far-infrared radiation along with either hot or cool air to dry the hair and scalp.

Applying the brush directly to the skin prevents it from staying partially wet. With the hot air setting at 42 C, about half the temperature of conventional dryers, it is said to be gentle to the scalp. Users can also remove the brush and dry their hair using just the hot air.

In February, Philips Electronics Japan released its Body Groomer BG1024/16 for the hair on men's armpits, thighs, calves and other areas. It trims body hair with a vibrating blade, similar to electric razors.

A plastic cover is attached to the blade to prevent damage to the skin, and hair length can be adjusted from 0.5 millimeters to three millimeters. The groomer is also water-resistant, so it can be used in the bathroom.

Health device manufacturer Atex Corp. released its Body Cleansing Brush under the men's beauty label Lourdes HOMME in April 2014. The vibrating brush sits on a motor that spins at 4,800 rpm. It's small enough to fit into one hand and can help clean even the most difficult areas such as behind the ears.

Swap the brush for the pad with studs included with the product and it becomes a massager.

Round and round

This month, the US cosmetics brand Clinique Laboratories, LLC. came out with the "Clinique Sonic System Purifying Cleansing Brush" for men. The brush spins roughly 9,000 times per minute, and the delicate, high-speed micro-vibrations are said to draw out stubborn skin oil unique to men.

The brush is used by placing face soap on it and lathering, then applying the brush to the face and moving it around. The rounded bristles on the brush prevent skin damage.

According to an Internet study conducted in February by market research firm Intage Inc. titled "Beauty awareness by men," which surveyed 800 adult men in the Tokyo metropolitan area, 57.3 percent of men said they were "concerned about skin and hair care."

Concern was particularly high among the younger generations, with 64.5 percent of respondents in their 20s and 59 percent of respondents in their 30s answering they were concerned.

"Women have progressed in society, making more men more conscious of how women see them, particularly in the younger generations," Men's beauty researcher Gaku Fujimura said.