Apple's low-end phone price disappointing

Apple's low-end phone price disappointing

Almost 90 per cent of Chinese users in an online survey complained the iPhone 5C, which Apple Inc launched on Sept 10 to target low-end users in countries such as China, is still too expensive and said they have no interest in the new gadget.

Apple launched its long-awaited new devices iPhone 5S and iPhone 5C on Tuesday in Cupertino. The iPhone 5C is believed to be a major move of the electronics giant to gain back its momentum in emerging markets such as China, Apple's second-largest market.

For the first time, China becomes one of the first markets to have the new iPhones. The starting price for iPhone 5S is 5,288 yuan (S$1,000), while the starting price for the low-end iPhone 5C is 4,488 yuan (S$930).

For many Chinese users who have been expecting an iPhone of less than 3,000 yuan (S$600), the price is very disappointing.

In a survey on, the No 1 Web portal in China, 88.4 per cent or 8,768 people said the price is too high and only 2.6 per cent or 254 people said they would buy iPhone 5C.

More about

Purchase this article for republication.
Your daily good stuff - AsiaOne stories delivered straight to your inbox
By signing up, you agree to our Privacy policy and Terms and Conditions.