Girls in China have been "fighting" over who has the flattest chest in an online competition, reported Nanyang Siang Pau.
The daily reported that the competition was organised by Weibo, a China micro-blogging site similar to Twitter.
As opposed to the norm of showing off cleavage and curves, girls have been posting photos showing off their flat chests and having fun with the idea.
A recent post on Weibo compiled some of the best photos sent in, which had been retweeted over 20,000 times with over 16,000 comments.
Many netizens opined that flat-chested Western and European models still looked great on the runway.
The winner of the competition was said to have a chance to win a cosmetic set.