SINGAPORE - Disney's top-grossing animated film Frozen has spawned a red-hot best-seller: The sparkly blue-and-white gown worn by Queen Elsa in the movie is the latest must-have outfit among girls in kindergartens and primary schools.
Bloomberg reported last week that stores across the United States have sold out the dress, which comes with a cape and is adorned with snowflake motifs. Originals, priced from US$50 (S$62) to US$150 at Disney stores and parks, are being hawked for up to US$1,600 on auction site eBay, and desperate parents are sewing their own or forking out up to US$225 for replicas on craft sites such as Etsy.
It is the same story here. A quick check with nine stores here, including OG and Takashimaya Department Store, found that they either did not carry the Disney original dress or it was sold out.
To cope with demand, some websites and costume shops are sewing and selling replicas.
Freelance writer Daphne Tan, 37, is one lucky parent who managed to buy the dress at US$69.95 before the frenzy. She bought it for her six-year-old daughter Meredith last December while the family were holidaying at the Walt Disney World Resort in Orlando in the US.
"I wanted to give Meredith the Disney experience of walking around the theme parks dressed as a princess. She likes the Elsa character, who is beautiful and strong, as well as her powers to create ice and snow," says Mrs Tan.
Meredith has not worn the dress since the trip, but Mrs Tan lent it to a neighbour's daughter recently as it was the girl's birthday and she was having a Frozen-themed party.
"My neighbour's daughter was delighted because she also likes Frozen and the dress was out of stock in the shops."
Some parents have gone online in a quest for the dress.
Housewife Ainsley Yip, 30 paid US$80 to buy a Disney original dress on eBay last month for her four-year-old daughter Rianne Chew.
"My daughter watched the movie and fell in love with the characters. I couldn't find the dress in any shop here, so I went online," says Ms Yip.
"I was prepared to pay US$150 for it. I just want my daughter to be happy and she was when the gown finally arrived in the mail. Wearing the dress, she feels like she is a princess with the power to manipulate snow and ice."