KUALA LUMPUR - The Mercedes-Benz Stylo Fashion Grand Prix returns with the theme Wearable Fantasies for the annual glitz and glamour that is expected to draw high society and fashionistas to the city's Jalan P. Ramlee nightspot.
Poppy Garden and Hap Seng Star are the official venues for the fashion fest, from March 24 to March 29.
The week-long fashion extravaganza includes a pyjamas-inspired event, a chinoiserie chic hair showcase, a "bikers and babes" fashion do and a private royal high-tea.
The fashion grand prix will end with a black-tie Mercedes-Benz Stylo Fashion Awards Gala.
Mercedes-Benz Malaysia and Stylo International, together with sponsors of the events signed an agreement at a ceremony here yesterday.
Mercedes-Benz Malaysia president and CEO Roland Folger said the company is glad to be working again with Stylo as the title presenter.
"We are happy to be back with Stylo for the 7th year. Our partnership has evolved over the years, and now includes the Mercedes-Benz Stylo Asia Fashion Week - the B2B (business-to-business) trade event that was launched last year," Folger said.
Stylo International president and CEO Datuk Nancy Yeoh said all trade-related activities from the fashion grand prix would be migrated to the year-end Mercedes-Benz Stylo Asia Fashion Week event.
Also present at the ceremony were fashion grand prix adviser and renowned shoe designer Datuk Jimmy Choo, De Beers Diamond Jewellers CEO Ng Sheau Yuen, Visa Worldwide director of business development Ng Kong Boon, A Cut Above group chief creative director and founder Datin Winnie Loo and Hap Seng Star CEO Harold Bahran.
Other partners and sponsors are Kinohimitsu, Diva Productions, Asia Fashion Inc, ICAD, Beach Club, Malaysian Official Designers' Association, Bumiputra Designers Association, Harley Owners Club and RAPR Mileage Communications.