Time for another camera? The choices are many,
but only one is obvious.
Buying a new camera.
We've all been there and done that. To some, it's agonising over price vs features. To others, it's sussing new technology that's going to transform outtakes into faves. But ultimately, all we want are great results without a lot of fussing about. To this end, Canon is the maker of choice.
Canon takes you there. Completely.
Buying a Canon means buying into award-winning - and continually evolving - digital technology. From their revolutionising debut in the 1980's through today, Canon SLR cameras are found in the hands of dedicated pros as well as casual point-and-shooters, all of whom just want to get the shot, and get it shot right.
More than a camera.
An entire system dedicated to fine photography.
Starting with a full range of cameras - from tiny compacts that fit in your pocket to pro-level, full-frame 35mm sensor models - Canon has the gear and features to inspire photography in a way no other manufacturer can. Like an extensive line-up of superb EF and EF-S lenses for unlimited expression. A variety of powerful, wireless Speedlites for creating stunningly lit sets. Or high-res photo printers able to reproduce every subtle nuance of every unforgettable scene. There's even built-in Wi-Fi on select models that lets you instantly share photos and movies over the web and beyond. Our comprehensive photographic system makes you master of every photo opportunity.
The Canon secret? Total control and constant innovation.
That's what it takes to stay atop the digital world. Canon breeds and builds all its technology. CMOS sensors, image processors, lenses and dedicated accessories are all designed and manufactured by Canon. In this way, our engineers can precisely fine-tune each component to create cameras for any photographic application.
Canon. The camera for everyone, anywhere.
There is only one world, but myriad ways of experiencing it. Some like it up close and personal. Others prefer to observe from afar. Some want to preserve the natural rhythms of a moment in motion. Others need only a snippet. With a Canon in hand, you can let intuition be your guide. Switch effortlessly between stills and Full HD movies, or shoot both simultaneously. Attach a macro lens and discover the amazing world of close-up photography. Or hang back with a super-telephoto zoom and record dynamic action as it unfolds far away. While shooting, use built-in or optional Wi-Fi to upload your creations to Canon iMage Gateway, or send to other social networking sites via iOS or Android smart devices.
Reliability you can depend on. Service you can lean on.
Professional photographers around the world trust Canon to bring home the shot, even when working in extreme environments. And so should you. Canon means peace of mind: Total assurance that once the prized moment is at hand, you'll be able to capture it in breathtaking photos and Full HD movies. In addition, since each Canon is equipped with the latest technological advancements, you'll enjoy the freedom that comes from knowing you won't have to replace your camera with each new model release. And should your Canon go down, our extensive network of authorised Service Centres will have you up and shooting again in no time.
A treasure trove of knowledge. Yours for the taking.
Canon's long history of producing superior cameras and optics - coupled with the close customer relationships we maintain through the years - has allowed us to create a vast, ever-growing knowledgebase. And we want to share it with you. Our websites around the world are filled with tips, guidance and technical information suitable for both amateurs and pros. From shooting and lighting techniques to uncomplicated explanations of esoteric concepts, you'll find everything needed to hone skills and enrich your understanding of this fascinating field. We also provide free, on-hands instruction to purchasers of select Canon cameras, camcorders and photo printers through our exclusive Canon Imaging Academy. Additionally, the Academy organises workshops, outings and tours where anyone can receive professional training from accomplished photographers in many different fields.