MALAYSIA - The Royal Belum Rainforest was recently officially introduced as Malaysia's best kept ecotourism secret at Europe's largest tourism fair, International Tourismus Borse (ITB) Berlin 2014.
"The Royal Belum is a relatively untouched forest complex, believed to have been in existence for over 130 million years, even older than the Amazon and Congo rainforests," said Tourism and Culture Minister Datuk Seri Nazri Abdul Aziz.
Nazri is confident that the rainforest will appeal to tourists with the growing interest in the concept of ecotourism.
"This 3,000 sq km complex of nature is home to over 3,000 species of flowering plants, including three species of the largest flower in the world," he said.
"It is also the natural habitat for 14 of the world's most threatened mammals, including the Malayan Tiger, Sumatran Rhinoceros and Asiatic Elephant," Nazri added.
To complement Tourism Malaysia's promotions of the Royal Belum, a new series of ecotourism television commercials will also go on air in Europe.
The publicity is a build-up to the upcoming global release of Eco Malaysia, a special National Geographic documentary on the Royal Belum Rainforest and ecotourism hosted by renowned British naturalist, Nick Baker.
Holiday Tours Malaysia, with the support of Tourism Perak, has launched a 7D/3N tour programme called "Two Valleys, Perak Man and The Lost World: The Royal Belum and Pangkor's Jewels".
In addition to showcasing the Royal Belum State Park, the tour will highlight Perak's natural and historical treasures.