Norway promotes land of 'Frozen'

Norway promotes land of 'Frozen'
A scenic view of Norway.

NORWAY - The Norway Tourism Organisation in Seoul recently kicked off its latest "Powered By Nature" campaign to encourage more travel to the country, which boasts breathtakingly scenic Nordic views ― views that may remind some of a particularly popular animated movie.

As the box-office smash "Frozen" continues to take the world by storm, the Norway tourism agency has decided to latch onto the country's undeniable obsession with the Disney flick, which recently became the highest-grossing animated film in Korea, surpassing 10 million views. In tandem with the international DVD release of the animated film, Norway Travel is encouraging tourists to "Discover Norway in the footsteps of Disney's 'Frozen.'"

For adventurous travellers and "Frozen" fans looking to experience the nature and culture that inspired the setting of the movie, Norway is the gateway to an unforgettable winter experience. With its pristine environmental splendors, Norway is a paradise for outdoor fanatics and nature lovers as it is home to dramatically scenic fjords, endless mountain ranges, vast wildlife, plush forests and the world's seventh-longest coastline.

"Norway is powered by nature, with the midnight sun, the northern lights and the fjords," said Torbjorn Holthe, the Norwegian ambassador, at a Norway Travel press event held at the Westin Chosun Hotel on Monday. "I know other countries like New Zealand and Canada are also known for their fjords, but the fjords of Norway are like none other."

"Even the longest journey starts with a small step ... I hope this is your next step," he added.

Aside from the plethora of summer activities and sights that Norway has to offer, its unique location near to the Arctic Circle allows visitors to experience true winter. From clear blue glaciers to oceans of white snow at every turn to the vividly dancing colors of the Aurora Borealis, northern Norway features everything that would spring to one's mind about an authentic and rugged winter destination.

Every winter Norway also hosts two world-famous dogsled races: Femundlopet, the world's biggest race and Finnmarkslopet, Europe's longest and northernmost race. For more information on Norway travel, visit

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