GEORGE TOWN - In these times when many are grappling with the escalating cost of living and the effects of the sliding ringgit, any move that helps consumers save money is most welcomed, not least if it involves food.
Penangites are delighted when they find that they can savour their favourite hawker fare such as char koay teow, Hokkien mee, curry mee and wan tan mee for as low as RM2 (S$0.66) per plate. For RM3, they can get nasi lemak or chicken rice.
The month-long promotion is being offered by You Yuan Fen Food Court, near SPICE Arena, between 7am and 2pm until Sept 14.
The food court's management, Amassed Developer Sdn Bhd, said it was an irresistible deal, especially for office and factory workers around the area.
The company's accounts manager Khoo Boo Aik said that while they targeted the working class, they also wanted more Penangites to enjoy delicious hawker fare at their outlet, which started operating on Feb 8.
"We hope this promotion can at least alleviate some of their burden.
"We worked out this deal with the hawkers by providing them with the raw materials for the food they are selling and paying them a fixed salary for this month," he said, adding that response had been overwhelming, especially on weekends.
To cut down on staff cost while coping with the influx of patrons, Khoo said they implemented a self-service system for the promotional month.
Universiti Sains Malaysia staff member Loke Kam Loong, 56, who was seen enjoying a hearty plate of char koay teow with his wife Foong Sow Leng, 51, and daughter Loke Cai Jing, 18, said the portion served was the same as before and the food just as tasty.
The promotion also included fried rice, lam mee, porridge, Western breakfast set and koay teow th'ng.
Customers can add RM1 for a kopi o, teh o, herbal tea or barley.