A fresh start for Singapore badminton

A fresh start for Singapore badminton

The Singapore Badminton Association (SBA) unveiled its new logo yesterday, and also launched a campaign to promote the sport.

The new logo was unveiled by SBA president Lee Yi Shyan on the final day of the OUE Singapore Open at the Singapore Indoor Stadium.

Said Lee: "The old SBA logo has been around since the SBA was formed in 1929. Sports in Singapore is moving into a new era, especially with the opening of the new Sports Hub.

"Therefore, we felt that this is the right moment to relook at the design of the logo."

To go with the new logo, the SBA revealed its 'ilovebadminton' campaign to promote the sport among the masses.

The SBA will distribute 5,000 car decals and award prizes over four weeks to cars that sport the decal.

Prizes include Jumbo Seafood vouchers, AIBI gym equipment, Fuji Xerox printers, Li Ning sports merchandise and a pair of Formula 1 SingTel Singapore Grand Prix sky suite passes, courtesy of KF1.

The winning cars will be announced on the 'ilovebadminton' Facebook page every Sunday.

Said Lee: "The SBA executive committee felt it is important that we depart from how we used to promote the sport, and to adopt more hip and happening marketing strategies in order to attract more Singaporeans to pick up this very exciting sport."


This article was published on April 14 in The New Paper.

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