'King of Badminton' Lin Dan named brand ambassador for Montblanc China

BEIJING - Luxury goods manufacturer Montblanc China has appointed top badminton player Lin Dan as its brand ambassador.

In this capacity, Lin recently attended the Montblanc 'Celebrating the Spirit of Meisterstück' Beijing Exhibition, sporting some of Montblanc's products such as their Meisterstück Heritage Moonphase watch.

He also presented guests and the media with similar items from the Montblanc Meisterstück Heritage Collection.

Said Lin on his new title: "I am honoured to join the Montblanc family. I have always respected Montblanc's 100-year heritage, exquisite crafstmanship and their timeless pieces.

"The Maison's long term commitment to continuous exploration and innovation perfectly reflects my own values, as I strive to push boundaries and reach out for new life adventures ahead."

Lin is widely considered to be one of the best badminton players in the world.

At 28, he became the only player to accomplish the 'Super Grand Slam' by winning all nine major titles in the sport, including the World Championships, World Cup, Thomas Cup, Super Series Master Finals, Sudirman Cup, All England Open, Asian Games, Asian Championships and the Olympics.

jasonsoh@sph.com.sg