Moto X smartphone has rumoured $630m marketing budget

Google CEO Eric Schmidt makes a call on the yet-to-be-released Moto X phone at the annual Allen and Co. conference in Sun Valley, Idaho Resort on July 11, 2013.

According to the Wall Street Journal (WSJ), sources familiar with the matter have indicated that Google has given Motorola Mobility permission to spend US$500 million (S$631 million) or more on marketing the upcoming Moto X smartphone (expected to launch in Oct) in the US and other overseas markets.

To put things into perspective, Samsung and Apple spent US$400 million and US$333 million respectively on marketing mobile devices in 2012.

Giving the Moto X such a massive marketing budget means more doors will be open to the device. Wireless carriers will be more willing to make the device available, since Motorola Mobility is helping to foot the marketing bills.

The same sources added that Motorola Mobility has worked to ensure that the Moto X smartphone has minimal bloatware, and can be customised to the point that buyers will be able to "choose colors on the phone's front and back and engravings."

As for the price of the device, the unnamed sources said that it will be comparable to Apple's iPhone 5, and Samsung's Galaxy S4, though it will be fully assembled (origin of parts not revealed) in the US. The device also won't just be available in US carrier stores, but will be sold online as well, where customisation is made possible.

Other other surprising bit of information that the WSJ revealed, is that industry players are secretly rooting for the Moto X (as well as phones from other manufacturers) to break the "duopoly" that Samsung and Apple has established.

It's not clear if the Moto X device will make an appearance in Singapore, but once we'll update once we get any details. However, if it's available online, consumers would be able to get it through US shopping services.