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HONG KONG SAR - Media OutReach Newswire - 20 April 2026 - Brother proudly announces the launch of its new flagship 10-needle commercial automatic embroidery machine, the PR1060W. As the latest addition to the PR series, this machine combines high-efficiency multi-needle embroidery, intelligent positioning, and advanced matrix copying technology. It delivers a more powerful and competitive production solution for professional creators, small and medium-sized embroidery studios, and businesses looking to expand their operations.
Compared to the previous flagship model PR1055X launched in 2021, the new PR1060W brings significant upgrades in operational smoothness, embroidery precision, and overall productivity.
Intelligent Matrix Copy Function – Handle Large Orders with Ease
The PR1060W is equipped with an advanced matrix copy function that automatically calculates and arranges the maximum number of repeated patterns according to different hoop sizes, making full use of the available embroidery space. This feature effectively reduces fabric waste and repeated hooping procedures, significantly boosting productivity — ideal for handling high-volume orders.
For example, when using a 180 x 130mm embroidery hoop, the machine automatically duplicates the design into 4 identical patterns. When switched to the larger 360 x 200mm hoop, it can automatically replicate the design into up to 20 identical patterns.
Expanded Embroidery Area with Wireless Workflow
The PR1060W features a spacious 360 × 200mm embroidery field and comes with over 1,280 built-in designs and more than 100 fonts (including 3D fonts), offering greater creative freedom.
Once the design is ready, users can wirelessly transfer the file directly from a laptop or smartphone to the machine, eliminating complicated file transfer steps and making the workflow more efficient for both personal creations and bulk enterprise production.
10-Needle System – Multi-Color Embroidery in One Go
Equipped with 10 needles and 10 spool stands, the PR1060W can automatically switch between up to ten thread colors during embroidery, eliminating the need for frequent manual thread changes. This greatly reduces production time for complex multi-color designs.
Combined with auto-threading, auto-trimming, and jump stitch functions, the entire embroidery process becomes smoother and more stable, allowing users to complete high-quality work faster.
Advanced Camera Positioning – Significantly Enhanced Accuracy
The PR1060W is upgraded with optical camera positioning technology. Through the machine's LCD screen, users can see the exact needle drop position in real time, enabling clear preview of the design before stitching. Even on small areas such as caps and sleeves, precise positioning is achievable, greatly reducing the risk of misalignment.
Versatile Embroidery Accessories
Brother offers a wide range of accessories* for the PR series, including specialized hoops designed for caps and socks. The machine supports automatic hoop detection, which instantly recognizes the installed hoop size and displays the available embroidery area on screen — no manual input required, making operation safer and more reliable.
In addition, the quick-release magnetic hoops secure fabric with simple magnetic attachment. They are particularly suitable for thick or delicate materials, preventing clamp marks or damage while improving embroidery quality and saving preparation time.
*Additional purchase required
Hong Kong Exclusive Local Support
Purchasers of the PR1060W enjoy Brother Hong Kong's official warranty service, covering comprehensive repair and maintenance. Optional professional on-site installation and basic operation training services are also available, delivered by experienced local technical teams to help users quickly master the machine and start production without delay.
BE1 Embroidery Studio – Professional Design Partner
The powerful BE1* Embroidery Studio software supports high-precision complex pattern creation and fully integrates with CorelDRAW® vector editing tools. Users can easily convert photos into embroidery designs and apply various special effects, including hand-stitched and sparkling styles — ideal for highly customized projects.
*Additional purchase required
Opening a New Chapter in Embroidery Business
With its intelligent positioning, high productivity, and versatile functions, the new PR1060W makes embroidery work smoother and more efficient. Whether you are expanding a personal embroidery business or enhancing enterprise-level production capabilities, this flagship machine can be the key enabler to unlock greater commercial possibilities.
For more information on the PR1060W or to arrange a product demonstration, please feel free to contact Brother
Where To Buy
Customers can WhatsApp 3187 0505 or email sales@brother.com.hk to contact a sales manager for detailed quotations, inquiries about purchasing details, product information, and after-sales service. If you are interested in learning more about product operations, you are welcome to schedule a product demonstration, and we will arrange for a product manager to assist you. For more details, please stay updated via the official website or the Brother Love DIY HK Facebook page .
PR1060W Specifications
PR1060X
Embroidery speed
1,000 spm
Large embroidery area
360X200mm
Built-in designs
1,280
Built-in lettering styles
51
LCD size
10.1inch
On-screen editing
Yes
USB
Yes
Number of needles
10
Pointer
Camera positioning sensor
Jump stitch and wiper function
Yes
Included embroidery frames
-300×200mm embroidery frames -180×130 mm embroidery frames -100 x100 mm embroidery frames -60×40 mm embroidery frames
The issuer is solely responsible for the content of this announcement.
About Brother Hong Kong
Founded in 1908, Brother is now a leading brand that produces quality innovative products for the print and imaging, labelling and sewing markets. Key products include laser printers, Multi-Function Centers (MFCs), fax machines, labelers, label printers, and a wide range of home and industrial sewing machines.
Brother International (Hong Kong) is one of the leading suppliers of home, office, and industrial products in Hong Kong. Established in 1994, it has been serving customers in Hong Kong and Macau for over 30 years. According to IDC's Global Hardware Peripheral Tracker report, Brother's A3 multifunction colour inkjet printer has been the number one in shipment volume in Hong Kong for 18 consecutive years from 2008 to 2025, reaffirming Brother's business success in the region.
For more information about Brother, please contact us via WhatsApp at 3187 0505 or visit www.brother.com.hk .
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