Prudence Foundation’s Award-Winning Financial Literacy Programme Cha-Ching Launches 18th Music Video

HONG KONG, CHINA - Media OutReach - 19 April 2017 - Prudence Foundation, the community investment arm of Prudential (LSE: PRU) in Asia has begun airing through Cartoon Network "Cha-Cha-Choices", the 18th episode of Cha-ChingTM Money-Smart Kids ("Cha-Ching "), a globally recognised and award-winning animation- and music-based financial literacy programme that helps children develop sound financial habits around four fundamental money management concepts -- Earn, Save, Spend and Donate.

In the latest three-minute music video, Prudence, one of the six animated characters of the programme, meets a fortuneteller and learns that her future will be shaped from the choices she makes in the present day. With that in mind, she goes about her daily life around town and faces several choices related to money, which mirror real-life situations. Positive messages of self-investment and helping others are ingrained in the catchy tune and repeated lyrics "cha cha choose" and "cha cha choices."

Prudence Foundation Executive Director Marc Fancy said, "Since its inception in 2011, Cha-Ching has made great strides to educate children about the concept and management of money. The catchy songs featured in the Cha-Ching videos aid understanding, memory and learnings of the key pillars of financial literacy education. They also highlight how sound money management skills can be practiced and honed not just early in life, but on a daily basis."

Cha-Ching was created in partnership with Cartoon Network Asia and Dr. Alice Wilder, an Emmy award-winning children's education specialist, in response to the need for improving financial literacy skills of children, specifically 7 to 12 year olds, in Asia. Since its launch, this first-of-its-kind programme has been praised for educating both children and adults on the importance of fostering money management habits early through a fun and relatable approach.  


Cha-Ching currently airs across Asia through Cartoon Network in eight markets: Hong Kong, Malaysia, Singapore, Philippines, Indonesia, Thailand, Vietnam and Taiwan and through free-to-air TV in two markets: Cambodia and Myanmar, reaching 34 million households everyday. More than 250,000 children have participated in the classroom version of Cha-Ching Money Smart Kids at schools across the region.

The innovative programme is built around an integrated platform comprising several elements that respond to children's learning needs and provide parents with a platform to have discussions with their children about money. Apart from the music videos, there is dedicated Cha-Ching website ( ) with games and applications that engage children in real-life money management scenarios, online resources and at-home activities that parents can work through with children, as well as mobile applications that help children learn about money through play.

The programme has also expanded beyond households and into classrooms. In 2014, Prudence Foundation signed a partnership agreement with Junior Achievement Asia Pacific, one of the largest global NGOs dedicated to youth education and development, to develop and implement a school curriculum programme called "Cha-Ching Curriculum" across the region. The curriculum provides educators and volunteers with structured lesson to teach children the four key money concepts -- Earn, Save, Spend and Donate -- in a positive, engaging manner.

With an endorsement from the Department of Education in the Philippines, the Cha-Ching Curriculum was  launched in the Philippines to 99 public and private schools for the academic year 2016/ 17 reaching over 40,000 students. The curriculum was launched in March this year in Malaysia and Indonesia to 100 and 467 schools respectively, and will be rolled out in stages to other markets in Asia.   

Added Mr. Fancy, "Apart from Asia, Cha-Ching has also reached children from the United Kingdom, Poland and most recently the United States, and we are extremely heartened by the positive impact the programme is making globally. While financial literacy is not something that can be acquired overnight, Cha-Ching and Prudence Foundation will remain committed to providing the tools for children, parents and educators to help the adults of tomorrow become financially empowered." 


Prudence Foundation is the community investment arm of Prudential in Asia and is a registered charitable entity in Hong Kong. Its mission is to make a lasting contribution to Asian societies through sustainable initiatives focused on three key pillars: Children, Education and Disaster Preparedness and Recovery. Under each pillar, the Foundation runs regional flagship programmes as well as local programmes working in partnership with NGOs and governments in order to maximise the impact of its efforts. The Foundation embodies the long-term and heartfelt commitment of Prudential and its people in Asia to provide innovative, focused, and practical support to their communities.



Prudential Corporation Asia is a business unit of Prudential plc (United Kingdom), comprising its life insurance operations in Asia, and its asset management business, Eastspring Investments. It is headquartered in Hong Kong.

Prudential is a leading life insurer that spans 13 markets in Asia, covering Cambodia, China, Hong Kong, India, Indonesia, Korea[1] , Laos, Malaysia, the Philippines, Singapore, Taiwan, Thailand and Vietnam. Prudential has a robust multi-channel distribution platform providing a comprehensive range of savings, investment and protection products to meet the diverse needs of Asian people.

Eastspring Investments manages investments across Asia on behalf of a wide range of retail and institutional investors, with about half of its assets sourced from life and pension products sold by Prudential plc. It is one of the region's largest asset managers with a presence in 10 major Asian markets, as well as distribution offices in the US and Europe. It has £118 billion in assets under management (as at 31 December 2016), managing funds across a range of asset classes including equities and fixed income.

*Prudential plc is incorporated in England and its affiliated companies constitute one of the world's leading financial services groups. It provides insurance and financial services through its subsidiaries and affiliates throughout the world. It has been in existence for 168 years and has £599 billion in assets under management (as at 31 December 2016). Prudential plc is not affiliated in any manner with Prudential Financial, Inc, a company whose principal place of business is in the United States of America.


[1] Sale of Prudential's Korea life insurance business is pending regulatory approval.