Puma sets first ever 24-hour trainathon in Singapore


SINGAPORE - PUMA has concluded the Singapore edition of the first-ever 24-Hour Trainathon series in Asia, which is held in cities including Beijing, Kuala Lumpur, Jakarta, Tokyo and Hong Kong.

Challenging participants to endure training for 24 hours no matter what it takes, the Trainathon saw teams overcome a series of individual and cooperative challenges that put their strength and endurance to the test.

The competition commenced at noon on Saturday, with the top three teams proceeding to the finals after four grueling elimination rounds that span across 23 hours.

The three finalists took on the final challenges with extreme determination and endurance, with the team of Benedict Pang, Damien Sim, Douglas Soh and Lynnette Koh emerging victorious.

The Trainathon Singapore champions took home the grand prize of $1,000 cash, $1,000 worth of PUMA merchandise as well as a paid trip to Hong Kong to compete in the Trainathon finale, while both runners-up walked away with $800 worth of PUMA merchandise.

"The 24-hour Trainathon is definitely a physically and mentally challenging event that pushed participants to their limits. It was amazing to see all them working together as a team and giving their absolute best throughout the challenges no matter what," said Mr Gabriel Yap, head of marketing PUMA South East Asia.

"I would like to congratulate the winning team and I wish them all the best as they strive to outdo themselves at the Trainathon finale in Hong Kong later this month!"

The 24-Hour Trainathon celebrates PUMA's second Forever Faster brand campaign, which focuses on Training and features elite ambassadors Usain Bolt, Rihanna, Sergio Agüero and Arsenal Football Club as well as the new PUMA IGNITE XT high-intensity training shoe.