Sanrio plots 2019 release of Hello Kitty film

TOKYO - Sanrio is planning a movie starring its famed Hello Kitty character for global release in 2019 and has established a new American unit to take on the task.

The project is seen costing 20 billion yen to 30 billion yen (S$217 million to S$326) million), including production and advertising.

Rehito Hatoyama, a Sanrio managing director, is CEO of the new unit in the US state of Delaware. Other top managers will have a deep knowledge of the film industry.

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