JOHOR BARU - Home buyers are still leaning towards high-rise properties compared to landed units as security is their main concern when purchasing a house.
IJM Land Bhd general manager (southern region) Tham Huen Cheong said high-rise apartments usually provide a three-tier security system, which makes them more popular with buyers.
"In the minds of buyers, their main concern is security, which ranks above factors like location, price and comfort," Tham told The Star when met at the launch of Epic@Iskandar Malaysia residential towers at Taman Suria Muafakat yesterday.
Tham added that when the buyers decide to buy landed properties, they tend to prefer gated and guarded housing developments for the same reason.
He said that interest in high-rise apartments was apparent as more than 50 per cent of units of its first wing have been snapped up since last month.
"Most of the buyers are locals as well as Malaysians working in Singapore.
"It is easy for them to commute to the republic as it is just 10 minutes to the Causeway," he said.
The development, with an estimated gross development value (GDV) of RM435mil (S$170 million), is made up of two 25-storey residential towers consisting of 528 units - 287 units in Wing A and 241 units in Wing B.
Tham said Wing A is slated for completion by October 2016, and has five layouts starting from 51 sq m to 230 sq m, with prices starting from RM460,800 all the way up to RM1.8mil.