SINGAPORE - You've probably heard of crowdfunding. But k-rowdfunding?
Well, for K-pop fans living in the US, it's definitely the new buzz-word, all thanks to burgeoning Internet concert fundraising start-up Krowdpop.
Much like Kickstarter, the world's largest funding platform for independent creative projects, Krowdpop is all about empowering the masses and giving them the opportunity to turn their dreams into reality.
Simply put, if stateside K-pop lovers are eager enough to see their favourite stars in the flesh, they can now buy "Krowdpop tickets" that will go towards a cash minimum.
The cash minimum is the amount ticket takings must hit for a K-pop concert to take place.
If the minimum is not reached, the concert will be cancelled and the money refunded.
After only a year since its inception, Krowdpop has already scored its first success - and what an impressive one it is.
South Korean boy band Teen Top's upcoming debut US tour of New York, San Jose and Los Angeles is made possible by their US fans stepping up to the plate.