Is gender-bending the latest "thing" in K-pop?
In the last two years, the Korean pop music industry has evolved to a stage where only one thing matters - grabbing the most eyeballs.
The Koreans cannot be blamed.
Just last year alone, more than 30 K-pop acts made their debut, which has led industry moguls to ask themselves: How is my band different?
K-pop boy bands are taking this idea to the extreme, perhaps taking a leaf out of girl group f(x)'s book - they are best known for Amber, the androgynous cutie.
Appearing in full drag and doing hilarious impersonations of girl groups have got them noticed.
Some fans have lapped it up and are screaming for more.
Here are four of the most memorable cross-dressing performances to date.
Boy Band: Btob's Minhyuk, Nu'est's Ren, Vixx's Hongbin and A-Jax's Seungjin for ad hoc boy band Boy's Day
Dressed as: Girl's Day
Where: Music show Music Core's 400th episode on March 8
Fans say: Wrote hipployta: "Ren's lip-syncing was so on point. He was so fierce and pretty that I couldn't believe it was him."
Wrote krystal_32206: "Boy's Day! They're prettier than most girl idols."
Wrote shameless: "Ren already looks like a girl. No need for all that hair and make-up."
Verdict: From all the positive comments online, Boy's Day was a bona fide hit.
The boys have feminine features to begin with, so the rest was easy-peasy.
Fans have even called them prettier than the real thing. Ouch.
Rating: 4 out of 5 stilettos
Boy Band: Vixx
Dressed as: Wonder Girls
Performed: So Hot
Where: SBS's Chuseok's Star Face Off, a talent show which showcases impersonations, on Sept 20, 2013
Fans say: Wrote 3xoSon3lov3r: "Vixx slayed it! I was on the floor laughing and I have to give them props. That takes a lot of guts, and they went all out!"
Wrote TheGuidance: "Gotta be honest, I was so bored. Not interesting for me."
Added local fan, 18-year-old student Krissa Lee: "I only started liking them after that performance... they aren't afraid to make fools of themselves to make their fans laugh. Much better than other K-pop boy bands who are only good at looking aloof and cool."
Verdict Vixx's gamble paid off - if wanting to be noticed was their agenda.
But leopard prints don't suit the boys. Some netizens had this advice for them: More class please. Otherwise, their performance was spot-on.
Rating 3 out of 5 stilettos