Now this is precious.
$6.2 billion and counting.
That's how much films based on J. R. R. Tolkien's books have made in all at the box office so far.
And there's still one part of The Hobbit trilogy to come.
The Lord Of The Rings (LOTR) and The Hobbit are also on the list of Top 10 best selling books of all time - LOTR at No. 2 with 150 million copies sold. The Hobbit is No. 6 with 100 million copies sold.
Given the following, it's no wonder there's even a Tolkien Reading Day on Tuesday.
The date marks the downfall of Sauron, a character from Middle-earth.
First celebrated in 2003, the day was set up so people might realise there's more to Tolkien than the movies. And Legolas.
On Tuesday, fans around the world will hold readings, discussions and reenactment of scenes.
Show you're a hardcore fan of the father of high fantasy with this Middle-earth swag.
1937 First UK Edition of The Hobbit by J.R.R. Tolkien, with facsimile dustjacket/7800 euros (S$13,700)
There are only 1,500 copies, hence the "arm and a leg" price.
But if you're a true Tolkienian, it could be worth it.
This edition even includes black and white illustrations by the man himself.
The copy is not without its flaws - slight damage on the cover, a former owner's bookplate, a label, a stamped date, pencil correction of a misprint and stains.
But you'd probably be willing to overlook all that for bragging rights over those with store-bought paperbacks.
Available at www.tolkienlibrary.com
The Hobbit: Kingdoms of Middle-earth/Free
Ever dreamt of having Legolas at your beck and call? Wish granted.
Equip the handsome elf with the best gear you have and send him into battle with a few taps.
In this day and age, it's just not enough to only have the book.
Immerse yourself in Middle-earth, where the age-old feud between elves and dwarves still rages, goblins infest the Misty Mountains and monsters haunt Mirkwood Forest.
If you've ever wanted to be the hero of this fantasy world, the time is now. Build your empire, raise your army and defend the realm.
Available in the Google Play and iTunes app store
SolasJewelry's Eye of Smaug Hobbit jewellery/$12.91
Eyeing a piece of Smaug's treasure?
According to Forbes Fictional 15 last year, the fire-breathing, havoc wreaking, and treasure-hoarding dragon is worth US$54.1 billion (S$68.4b) - second only to Scrooge McDuck.
Envious? Don't be. Battle your inner green-eyed monster by wearing Smaug's eye on your neck.
Created in crystal clear glass with silver plating.
He may be rich and bad-tempered, but at least he'll keep an eye on you.