In 2013, Pharrell Williams was bigger than ever.
This year, he exploded - thanks in no small part to that oversized Mountain hat, his latest fashion accessory.
Which is why there is great buzz leading up to the successful 40-year-old's performance at Future Music Festival Asia 2014 in Kuala Lumpur on Saturday.
He headlines the highly-anticipated even that will also see US rapper-producer pair Macklemore and Ryan Lewis, Wu-Tang Clan's Ghostface Killah and Raekwonand Malaysia's Yuna taking to the stage.
The acclaimed US solo artist, who is part of record production duo The Neptunes and hip hop group N.E.R.D, was featured on and co-produced Daft Punk's Lose Yourself To Dance and massive hit Get Lucky - both off the French electronic music duo's multi-Grammy- winning album Random Access Memories.
As a producer, he continues to reign in the industry. Robin Thicke's worldwide No. 1 hit Blurred Lines, in which he also featured, was the best-selling single in the US and UK last year, if that is any indication.
His lucky streak had continued into 2014, when he bagged a Grammy for non-classical producer of the year and a Best Original Song Oscar nomination for Happy from animated movie Despicable Me 2.
He has also been appointed as collaborator and spokesman for Japanese casual wear brand Uniqlo's UT 2014 Spring Summer collection.
On his crazy career trajectory, Williams told The Guardian: "I am freaking out a bit. The popularity is not for me. It's about, you know, services to others. I know my intention, and my intention is not to make it about me."
Williams, whose second album G I R L reached No. 1 on iTunes' Top Albums chart in the US and in more than 65 countries this year, may be on top of his game right now, but he is not the only player.