SINGAPORE - During the visit of The Amazing Spider-Man 2 cast in Singapore, Andrew Garfield and Emma Stone gave photographers no opportunity to see them for the couple they were in real life - there was nary a public display of affection, much less canoodling.
Garfield himself will not comment on it and any attempt at mentioning it to him will draw his ire, as a reporter in London recently discovered when she was told his personal life "was not public property".
As if to preempt any attempt at penetrating the curtain he has drawn on his relationship with co-star Stone, the actor, 30, tells the press at a small-group interview at the Marina Bay Sands hotel earlier last month that in the past, "actors could be actors".
The lounge area where the interviews are being held has been commandeered by a small army of studio personnel armed with clipboards and stern demeanours.
They warn the press against taking selfies with the stars (a rule that is flouted with some regularity outside of Los Angeles, especially by newbie reporters) and look like the types that will summarily eject any reporter who makes things awkward for Garfield.
With the same earnest intensity that would not be out of place coming from his character Peter Parker, he rather ominously tells journalists soon after he arrives that "there is a new thing where even if you are just an actor and don't have any intention of being anything else, your privacy is lost, because of this social media age".
Even director Marc Webb seems to have sworn an oath of secrecy over the Garfield-Stone relationship, one of Hollywood's worst-kept secrets.
He is asked if there might be logistical problems if, two movies down and with several more in the franchise in the pipeline, his co-stars split up.